{"id":590,"date":"2017-12-11T12:35:18","date_gmt":"2017-12-11T20:35:18","guid":{"rendered":"https:\/\/maxbronsema.com\/blog\/?p=590"},"modified":"2017-12-11T12:36:14","modified_gmt":"2017-12-11T20:36:14","slug":"highedweb-2017","status":"publish","type":"post","link":"https:\/\/maxbronsema.com\/blog\/2017\/12\/11\/highedweb-2017\/","title":{"rendered":"HighEdWeb 2017"},"content":{"rendered":"<h2>Recap<\/h2>\n<p>HighEdWeb is an interesting conference. It focuses on a niche, web development and management in higher education. I had not attended this conference in the past but had heard good things. Overall it is a worthwhile conference, there is a very strong sense of community and shared struggles. The technical presentations were a mix of solid development practice reminders and a smidge of pushing the boundaries. I tend to like the future focused presentations more but it was hard for me to take issue with anything in the sessions.<\/p>\n<p>The keynotes were fantastic. <a href=\"https:\/\/2017.highedweb.org\/tatjana-dzambazova\/\">Tatjana Dzambazova&#8217;s<\/a> presentation was like sitting through a year of the Economist&#8217;s technology quarterly issues in one hour. Very exciting stuff. <a href=\"https:\/\/2017.highedweb.org\/felicia-day\/\">Felicia Day<\/a> closed out the conference and her story was great to hear. She certainly had a very strong fan base in the crowd.<\/p>\n<p>The most fun technology takeaway from the conference was a newer development tool based on Docker named <a href=\"https:\/\/docs.devwithlando.io\">Lando<\/a> and a 3D printed map tile, <a href=\"https:\/\/touch-mapper.org\/en\/\">Touch Mapper<\/a>.<\/p>\n<p>Presenting at the conference was really great. A super supportive audience, great questions, and engaging discussions throughout the rest of the conference. What follows are the highlights of my notes.<\/p>\n<h2>Talk: Outnumbered by Temporary (Student) Staff \u2013 A Win for Your Institution<\/h2>\n<p>Slides: <a href=\"http:\/\/slides.com\/maxbronsema\/outnumbered#\/\">http:\/\/slides.com\/maxbronsema\/outnumbered#\/<\/a><\/p>\n<p>Deborah Frost, a colleague in University Residences, and I really enjoyed presenting at HighEdWeb 2017. I&#8217;ll let the slides highlight our main points. If you have questions about employing students in a higher education setting where they deliver incredible value to the institution and learn a lot of valuable skills, please do not be afraid to reach out.<\/p>\n<p><a href=\"https:\/\/maxbronsema.com\/blog\/wp-content\/uploads\/2017\/11\/mpd1-heweb17-Twitter-Search.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-594 aligncenter\" src=\"https:\/\/maxbronsema.com\/blog\/wp-content\/uploads\/2017\/11\/mpd1-heweb17-Twitter-Search-354x1024.png\" alt=\"Aggregation of Twitter posts about session\" width=\"354\" height=\"1024\" srcset=\"https:\/\/maxbronsema.com\/blog\/wp-content\/uploads\/2017\/11\/mpd1-heweb17-Twitter-Search-354x1024.png 354w, https:\/\/maxbronsema.com\/blog\/wp-content\/uploads\/2017\/11\/mpd1-heweb17-Twitter-Search-104x300.png 104w, https:\/\/maxbronsema.com\/blog\/wp-content\/uploads\/2017\/11\/mpd1-heweb17-Twitter-Search-768x2221.png 768w, https:\/\/maxbronsema.com\/blog\/wp-content\/uploads\/2017\/11\/mpd1-heweb17-Twitter-Search.png 1188w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2>Talk: Usability Testing is Super Important and Easier Than You Think<\/h2>\n<p>Victoria Merriman presented a nice overview of usability testing procedures. This was all centered around a loose format. The benefits of usability testing as outlined by Victoria:<\/p>\n<p>1) Drives conversions<br \/>\n2) Fixes issues<br \/>\n3) Resolves internal debates<br \/>\n4) Create a positive impression and strengthen your brand<\/p>\n<p>The process:<\/p>\n<ol>\n<li>Write 8-12 tasks<br \/>\n&#8220;You are an X in situation Y. You want to do Z.&#8221;<br \/>\nMake users dig a little<br \/>\nKeep tasks short<br \/>\nDon&#8217;t use the exact words<\/li>\n<li>Get testers<br \/>\nOffer an incentive<br \/>\n8-10 testers is a good goal or &lt; 0<\/li>\n<li>Watch testers perform the tasks and gather the following metrics\n<ol>\n<li>Completion &#8211; 0 to 1<\/li>\n<li>Time on task<\/li>\n<li>User rating 0-10<\/li>\n<\/ol>\n<\/li>\n<li>Learn from their struggles and successes<\/li>\n<\/ol>\n<h2>Nevertheless, She Persisted<\/h2>\n<p>This was the best hour of HighEdWeb 2017. A panel of women shared their experiences in the industry of web development. It was inspirational and a reminder of all that gets in the way of success. There is a lot more that males in the field can do to move towards equality.<\/p>\n<h3>Highlights:<\/h3>\n<ul>\n<li>Moving towards leadership parity. 52% of professional jobs are held by women, however only 8.1% are top earners<\/li>\n<li>Not talking about it enough but more than in the past so let&#8217;s keep the momentum<\/li>\n<li>Mentoring involves being present, accessible, and available to support others\n<ul>\n<li>Introduce women\/everyone to others that may be able to mentor\/sponsor and help them make those connections<\/li>\n<\/ul>\n<\/li>\n<li>The tiny encouragements help a lot. Let them know.<\/li>\n<li>Work\/Life Harmony, not balance<\/li>\n<\/ul>\n<h3>Calls To Action<\/h3>\n<ul>\n<li>Do your research. Know the facts. Respond. Share.<\/li>\n<li>Advocate &amp; openly support underrepresented groups<\/li>\n<li>Get involved in a campaign for someone you believe in. Use your tech\/creative skills.<\/li>\n<li>Do not go to a conference that does not have a code of conduct (Withhold participation and tell them why you are not going)<\/li>\n<li>Read and buy books from humans in underrepresented groups<\/li>\n<\/ul>\n<h3>Men<\/h3>\n<ul>\n<li>Listen and then amplify<\/li>\n<li>Speak up. If you see something, same something. To your peers&#8230; to your brothers.<\/li>\n<li>Taking notes often falls to women. Step up to take notes, bring treats to meetings, etc&#8230;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Mobile First: Writing and Designing Page Content in the Age of Mobile<\/h2>\n<ul>\n<li>Let national research make your case 4\/10 users use mobile all of the time<\/li>\n<li>Show heat maps of mobile &#8211; not desktop<\/li>\n<li>Is anything hidden in the regions that render lower on the page?<\/li>\n<li>Don&#8217;t overlook phone numbers, include area codes for mobile dialing<\/li>\n<li>Remove references to &#8220;Look in the left or right column&#8221;<\/li>\n<li>Remove walls of text &#8211; if it is really important make it readable<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Bite,_snack_and_meal\">Bite, Snack, Meal approach<\/a> &#8211; coined by online writing expert Leslie O&#8217;Flahavan\n<ul>\n<li>Make the snack scroll worthy<\/li>\n<\/ul>\n<\/li>\n<li>Use plain language<br \/>\n&#8211; hemingwayapp.com<br \/>\n&#8211; plainlanguage.gov<\/li>\n<li>How People Read the Web: e-book by Nielson Norman Group<br \/>\nhttps:\/\/www.nngroup.com\/reports\/how-people-read-web-eyetracking-evidence\/<\/li>\n<li>https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/<\/li>\n<\/ul>\n<h2>Accessible Wayfinding<\/h2>\n<p>This was also a great session. Wayfinding is most always a hot topic because doing it well is difficult, time-consuming, and generally expensive. The presenters did a great job highlighting a select series of best practices and actionable steps to take on campus.<\/p>\n<h3>Consider use cases when writing map descriptions<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How do I get to&#8230;.<\/li>\n<li>How far is &#8230;<\/li>\n<li>What are near &#8230;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Use an ordered list to give directions<br \/>\nUse an unordered list to describe what&#8217;s nearby<\/p>\n<p>A favorite alternative map, <a href=\"http:\/\/www.dyc.edu\/admissions\/visit\/campus-map-and-tour.aspx\">http:\/\/www.dyc.edu\/admissions\/visit\/campus-map-and-tour.aspx<\/a>, alternative maps are offered if there is nothing to be done with the primary map.<\/p>\n<h3>If you are using color coding, always pair it with&#8230;<\/h3>\n<ul>\n<li>Textures<\/li>\n<li>Shapes<\/li>\n<li>Text<\/li>\n<\/ul>\n<h3>Keyboard Navigation<\/h3>\n<ul>\n<li>Make focus obvious<\/li>\n<li>Make it easy to find the keyboard shortcut list showing good key combos<\/li>\n<li>Does zooming and panning work?<br \/>\n<a href=\"http:\/\/maps.duke.edu\/map\">maps.duke.edu\/map<\/a> does a good job with keyboard nav<br \/>\n<a href=\"http:\/\/bit.ly\/heweb17dpa5\">bit.ly\/heweb17dpa5<\/a> is a prototype with keyboard shortcuts done right<\/li>\n<\/ul>\n<h3>Accessible Technology for those that are blind<\/h3>\n<ul>\n<li>Trekker Breeze is a tool one can buy for blind users<\/li>\n<li>BlindSquare App<\/li>\n<li><a href=\"https:\/\/touch-mapper.org\/en\/\">Touch Mapper<\/a><\/li>\n<\/ul>\n<h2>Less is more<\/h2>\n<p>Penn State has a huge library system!<\/p>\n<p>Project One pagers<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/You_aren%27t_gonna_need_it\">Occam&#8217;s Cleaver<\/a>, more brutal than the razor<\/p>\n<p>Penn State uses Zurb foundation on top of Drupal<\/p>\n<p>Eliminate content ROT was a goal<\/p>\n<p>Determine content owner of every single page (still a work in progress)<\/p>\n<h2>Google Analytics Myths Debunked<\/h2>\n<ul>\n<li>Tie goals to revenue<br \/>\n$1 goal value is not equal to $1 revenue<\/li>\n<li>Behavioral segments are key<br \/>\nper user goal value is more relevant than per session user value<\/li>\n<li>Use google data studio to create custom metrics<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recap HighEdWeb is an interesting conference. It focuses on a niche, web development and management in higher education. I had not attended this conference in the past but had heard good things. Overall it is a worthwhile conference, there is a very strong sense of community and shared struggles. The technical presentations were a mix &hellip; <a href=\"https:\/\/maxbronsema.com\/blog\/2017\/12\/11\/highedweb-2017\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">HighEdWeb 2017<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","hentry","category-web-development"],"_links":{"self":[{"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/posts\/590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/comments?post=590"}],"version-history":[{"count":7,"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/posts\/590\/revisions"}],"predecessor-version":[{"id":599,"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/posts\/590\/revisions\/599"}],"wp:attachment":[{"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/media?parent=590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/categories?post=590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maxbronsema.com\/blog\/wp-json\/wp\/v2\/tags?post=590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}